A woman sits on the couch as her dog looks at her with affection & his tongue out

REAL MEAT. ALWAYS HONEST. CRAFTED FRESH.
NEVER FROZEN. IT’S OUR IDENTITY.

Identity 95% Sustainable Atlantic Salmon, Salmon Broth & Herring Pate Dog Food, 13 oz can behind Identity 95% Free-Range New Zealand Lamb & Lamb Broth Pate Cat Food, 5.5 oz can

IDENTITY® – Uncompromising Quality Food for Pets

Dogs and Cats have been shortchanged by pet food suppliers – but no more!

Your identity as an eater has changed over the years, becoming more purposeful and increasingly selective. You take care to choose the right foods for your health and stamina. You may even use a nutritionist to guide your conscious eating.

Identity 95% Free-Range Cobb Chicken & Chicken Broth Pate Dog Food, 13 oz can

WELL, WHAT ABOUT A NUTRITIONIST FOR YOUR PETS?

Identity pet food provides that level of seriousness for the well-being of your dogs and cats.

This altogether new pet food is grain free, legume free, 100% real-meat, poultry or fish with carrots, vitamins, minerals and agar-agar in the diet too. It’s also non-GMO, packed with premium ingredients all the way. There has never been anything like our pet pâté. Serving Identity Pet Food – it’s as if you headed to the butcher and local farm every day to feed your Fido!

Your health equals your well-being, doesn’t it? The same is true for your pets. Their health is inextricably related to the pure goodness they eat! And if they are happy and healthy, your well-being skyrockets.

BECAUSE UNCONDITIONAL LOVE SIMPLY DESERVES

UNCONDITIONAL FOOD​

i·den·ti·ty /noun/

  1. The fact of being who or what a person or (pet) is.
  2. A close similarity or affinity.

Synonyms: individuality, self, selfhood; personality, character, originality, distinctiveness, differentness, singularity, uniqueness

Product with Purpose

0%

Grain, Gluten, Potato,
Legumes, Guar-Gum,
Cassia-Gum,
Xanthan-Gum

100%

Responsibly Raised,
Hormone & Antibiotic Free,
GMO & BPA Free Pet Pâté

THE IDENTITY LINE OF HIGH-PROTEIN CANNED DOG AND CAT FOODS INCLUDES:

GRASS-FED ANGUS BEEF

PÂTÉ DOG FOOD | PÂTÉ CAT FOOD

FREE-RANGE COBB CHICKEN

PÂTÉ DOG FOOD | PÂTÉ CAT FOOD

FREE-RANGE PRAIRIE PORK

PÂTÉ DOG FOOD | PÂTÉ CAT FOOD

FREE-RANGE HOMESTEAD TURKEY

PÂTÉ DOG FOOD | PÂTÉ CAT FOOD

FREE-RANGE CANADIAN DUCK

PÂTÉ DOG FOOD | PÂTÉ CAT FOOD

FREE-RANGE NZ LAMB

PÂTÉ DOG FOOD | PÂTÉ CAT FOOD

FREE-RANGE QUAIL & TURKEY

PÂTÉ DOG FOOD | PÂTÉ CAT FOOD

SUSTAINABLE ATLANTIC SALMON & HERRING

PÂTÉ DOG FOOD | PÂTÉ CAT FOOD

ONE SIMPLE CONCEPT STANDS OUT FOR BOTH HUMANS AND PETS:

Shop Now

Fresh food made from only a few quality-sourced ingredients is paramount. Simple and fresh is good for you. Good for the planet. And good for your pet. That guiding concept is one you follow yourself for healthy, responsible eating. And it is the basis for Identity Pet Nutrition’s line of superior canned pet food & air-dried treats.

Identity 95% Free-Range Prairie Pork & Pork Broth Pate Dog Food, 13 oz can

WE QUIBBLE WITH KIBBLE. AND WE PICK AMAZING INGREDIENTS.

Identity develops & markets the highest quality luxury assortment of alternative, small-batch, clean-label pet foods. It’s our goal to be the leader in what we recognize as an emerging niche within the pet industry, by developing a portfolio of responsible, sustainably-sourced, highly nutritious canned & air-dried foods & treats, using only the freshest ingredients to offer comprehensive health & wellness solutions for companion pets & their owners.

Crafted by humans. Loved by dogs & cats.

SOME COMPELLING FLAVORS, RIGHT?

Shop Now

We’ve taken the care to produce the best canned cat food and dog food possible. Not kibble. We want something close to human food! And you’ll notice right away how your pet truly appreciates its freshness and taste. It smells good, it looks fresh. It has texture. And it’s moist. Our pâté cat food & dog food is luxurious in the way good, simple, high quality food should be.

Our limited ingredient cat food and dog food is made from 100%-real meat, poultry, or fish – no fillers, substitutes, or by-products. Not only is it real meat, it is humanely-raised, non-GMO, and totally free from hormones, antibiotics, and BPA.

Real, honest, simple food that wouldn’t be out of place on your own plate. No kidding; we’ve tried it. Tastes great! It’s never frozen. Crafted in small batches. In scratch kitchens. And as local as possible.

Identity 95% Duck & Duck Broth Pate Dog Food, 95% Chicken & Chicken Broth Pate Dog Food and 95% Lamb & Lamb Broth Pate Dog Food, 13 oz. can