Return & Shipping Policy

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We come to work each and every day with a simple mission to develop, market & produce only the healthiest, most nutritious foods & treats for companion pets using only the finest, freshest ingredients from responsible & sustainable sources - and we'll always stand behind our products. Our products carry a 100% money-back satisfaction guarantee - if within 10 days of purchase your pet does not like our recipes, we will gladly offer a refund (less any return shipping costs). In an effort to keep our prices competitive for all customers & limit abuse of our return policy we reserve the right to require the diet purchased be gradually transitioned into the pet's diet for 4-7 days before granting a refund. Our diets are extremely palatable and well accepted by dogs and cats; on average our return rate is less than 0.03%. Variety "sample" packs are not eligible for a refund.

To request a refund, please email us at or give us a call at 833.720.7387. Our customer care representatives will gladly work to refund the purchase price of the product & provide return instructions, if necessary. Customer may be responsible for any return shipping charges. 

If you purchased a product from one of our authorized retailers, please contact the retailer where you purchased the product from to arrange a return and receive a refund. Identity will credit the retailer’s account once they process the return.


Shipping is ALWAYS 100% FREE on orders over $49 when you shop at Shipping for orders under $49 is $9.95. We ship anywhere in the contiguous US and you can expect your order to usually arrive within 3-7 days via FedEx or UPS. We make every effort to process your order within 24-48 hours of receipt. Orders received after 10:00 AM MST on Friday and/or a holiday will not ship until the next regular business day. This means orders placed on Saturday & Sunday ship the next regular business day, typically Monday unless it is a holiday. If you need it sooner, give us a call & we can usually arrange faster shipping for a nominal charge.

We are unable to ship international orders, orders to Puerto Rico, orders to PO Boxes & APO/FPO addresses at this time. We can ship to Alaska or Hawaii for an additional charge which will be added at checkout. Transit times to Alaska & Hawaii may be longer than 3-7 days.

Risk of Loss: All products purchased at are made pursuant to a shipment contract. This means that the risk of loss and title for such products passes to you upon our delivery to the carrier. We are not responsible for improperly delivered, lost, or stolen packages. If you would like to require a signature, please contact us so that we can arrange for a $4.50 fee to cover this. We also offer Route Shipping Protection, a low cost service that helps protect your package in case of improperly delivered, lost or stolen packages. We reserve the right to request a police report be filed for any stolen packages.

Sales Discounts

Coupon discounts may not be combined or stacked with the 10% discount for Auto-Ship & Save.