Personality in Pet Food

Identity is a new and innovative pet food company devoted to bringing you the best possible all-meat dog food and cat food. Our low-ingredient, small-batch canned foods are not about trends or fads or hype.

They’re about purposeful, real and honest 100% deliberate nutrition-crafting for the pets we treat like humans.

Our mantra is quality.

We want to give your pet the blank canvas of good, simple, delicious food to let their identities shine through.

By developing this superior quality value-filled pet food, we believe that luxurious taste should know no boundaries. Every pet deserves access to responsibly and sustainably sourced products that offer comprehensive health and wellness benefits from the first taste.