Sustainable Pet Food: Our Commitment to the Health of Your Pet

Sustainable Pet Food: Our Commitment to the Health of Your Pet & the Health of the Environment.

We care that your pet gets the healthiest and freshest food possible, and we believe that commitment goes hand-in-hand with caring for the environment. After all, a flourishing environment means your pet has a green playground to delight in for years to come.

We think that ethically raised farm animals makes a difference. That’s why we make sure our ingredients are GMO-free, antibiotic-free, hormone-free, grass-fed, free-range, and sustainable. On top of that, we source our ingredients from local farms.

Here’s why:


Our food is completely GMO-free. We made that choice because GMO crops have potentially negative effects on human health and the environment.

Although GMO (“genetically modified organism”) crops available for consumption in the US are considered safe by federal food safety standards, there are still some serious health and environmental risks associated with GM foods. Some studies have shown that test animals fed a diet of GM foods were at greater risk of severe stomach inflammation and damage to their small intestines. Health advocates argue that not enough is known about the long-term effects of GM food on health.

GMO crops also require the use of more pesticides and some studies estimate that GM crops have led to some 400+ million more pounds of pesticide use since the 1990’s. GM crops engineered to be resistant to herbicide have led to the proliferation of weeds that are resistant to herbicide. By some estimates, these weeds currently infect about 60 million acres of US farmland.


Identity Pet Food is completely antibiotic-free, meaning we source meat that has been raised without antibiotics.

About 80% of antibiotic use in the US are used on farm animals. Livestock that live in crowded conditions are at risk for diseases, so they are routinely fed antibiotic laced food and water, sometimes even daily.

But health advocates believe that the over-use of antibiotics has led to the development of antibiotic-resistant bacteria, or “superbugs” in animals and humans. And there are environmental concerns too.

As much as 75% of the antibiotics fed to livestock make their way into the environment, changing the PH of the soil and contaminating groundwater.


Identity Pet Food only uses meat products that are completely hormone-free.

Federal regulations prohibit the use of hormones in raising pork and poultry but hormones are regularly administered to beef cattle and sheep to make these animals grow bigger or increase their milk production.

Studies have concluded that this practice increases the levels of hormones that show up in our beef and milk and there is concern that exposure to increased levels of estrogen or testosterone has contributed to early puberty in children and can even lead to cancer.

We use meat that is hormone free, so you don’t have to worry about hormones in your pet food.

Grass-Fed, Free-Range & Sustainable

We think choosing free-range and grass-fed products is best. These practices let animals graze freely on open pastures and forage for food the way they would in their natural environment.

Grain-fed meat, the practice of feeding cows grain (i.e. GM corn), as opposed to grass, is sometimes considered advantageous because corn, a starchy grain, makes cows bulk up quickly, bringing them to their slaughter weight faster.

But corn is not a natural diet for a cow. Corn is high in starch and low in calcium and magnesium, and a diet of corn will change the PH of a cow’s stomach, making it more acidic. This in turn leads to intestinal problems and infection, requiring the use of more antibiotics.

We also make sure that our seafood is sustainable which means that we promise that our seafood products are caught or farmed using the best fishing practices, designed to protect and promote the health and longevity of our oceans, aquatic life, and aquatic ecosystems.

Locally Sourced

Identity Pet Food is locally sourced as much as possible. We think sourcing ingredients from local farms makes a difference.

Local food is fresh and the fresher the food, the more nutritious it is. By sourcing local ingredients, we make sure our ingredients are never frozen, so they retain more of their essential nutrients.

Local food cuts down on fossil fuel use and greenhouses gas emissions. The less distance your (or your pet’s) food has to travel to get to the table, the less fuel it uses for the trip, leaving a smaller carbon foot print.

Identity Pet’s Commitment to Sustainability

We’re committed to the health of your pet and the health of the planet. So, you know when your pet eats Identity Pet Food, you’re getting the best for your pet and the planet too.