identity Pet Nutrition named Rocky Mountain’s 37th fastest growing company by Inc. Magazine.

Congratulations to our team—identity Pet Nutrition made the 2024 #IncRegionals list of fastest-growing companies in the Rocky Mountain region. Check out the full list:

identity Pet Nutrition named Rocky Mountain’s 37th fastest growing company by Inc. Magazine.

For Immediate Release

Windsor, CO – identity Pet Nutrition, a leader in manufacturing the highest quality fresh & human-grade pet foods is excited to announce they have been ranked as the 37th fastest growing company in the Rocky Mountain region by Inc. Regionals 2024 ( The Colorado based company grew revenue 121% over the two-year period from 2020 to 2022 with 121% growth. 72 companies in the Rocky Mountain region made the list and 1,132 companies across the us were recognized on the list.

According to, “Inc. Regionals honors the fastest-growing privately held companies by region over a two-year period. These are emerging companies. Research shows these firms also tend to be the biggest job creators in America. Their growth, by extension, often makes them disruptors. They’re formidable – and they have a lot of wisdom to share.”

Jeremy J. Petersen, Founder, President & CEO of identity Pet Nutrition says “it’s rewarding to see our dedication to producing the world’s freshest pet foods find recognition. We take great pride in creating unique, differentiated high meat products for dogs & cats at identity and we work tirelessly to delight our customers – pets & pet parents. An award like this is proof of the innovation we are discovering at identity & the hard-work we are putting in to see that to success. It’s rewarding to know we are one of the Rocky Mountain region’s fastest growing companies and we’re achieving that in a difficult space – consumer products. I’m even prouder that we are accomplishing this growth as a bootstrapped family-owned business, not a venture backed business.”

The company was also recently featured in the February issue of leading pet industry magazine, Petfood Industry, highlighting their unique perspective as a pet food company that only produces wet (canned & fresh frozen gently cooked) pet foods – not traditional dry kibble pet foods. The article can be found here:

Pet parents interested in learning more about identity Pet Nutrition and their product offerings can visit

identity Pet Nutrition is 100% wholly owned by Jeremy & Trevar Petersen. The Company is proud to maintain its headquarters in Windsor, CO. With 300+ days of sunshine and surrounded by the Rocky Mountains, the Colorado front-range has a unique distinction for being a leader in the better-for-us natural foods movement. Identity is proud to be one of Colorado’s newest natural foods disruptors specifically focused towards better-for-us pet foods. Visit to learn more about the company & the products they make.