Identity Pet Nutrition Named “Cat Food Wet Product of the Year” In The 2021 Pet Independent Innovation Awards Program

 2021 Innovation Award; Circle with paw in middle


Identity Pet Nutrition Wins 2021 Pet Innovation Award

Annual Awards Program Recognizes Top Companies, Services and Products Within the Global Pet Industry                     

DENVER, September 15, 2021 Identity Pet Nutrition, designers of a range of high-protein dog and cat food, today announced that it has been selected as winner of the “Cat Food Wet Product of the Year ” award in the 3rd Annual Pet Innovation Awards Program, the industry’s most robust recognition platform for the innovators and leaders of the pet industry.

Each can of premium cat food from Identity Pet Nutrition is packed with high quality ingredients including fresh, delicious, never frozen meat, poultry or fish proteins locally sourced from sustainable producers.

Identity Pet Nutrition is revolutionizing canned food by using only human quality breast, loin, and filet cuts of meat, poultry, and fish from regional farmers and ranchers with ingredients delivered fresh - not frozen like conventional canned pet foods.

The company is 100% grain, legume & potato-free with the protein coming from animal protein, not vegetable protein. Their products offer a high meat, poultry or fish-based diet that is 100% GMO-free, free-range or grass-fed, and hormone and antibiotic-free.

“Cats can be picky, finicky creatures full of character and personality, each having their own unique quirks and charms. But at least one trait connects them all – they really do love their meat! And, they know real quality when you crack open that can of soft cat food,” said Jeremy Petersen, Founder, President & CEO of Identity Pet Nutrition. “Good quality meat comes with a high moisture content, an important source of hydration for your cat - and they’re delicious too! We’re proud to receive this award from Pet Innovation and proud to earn the trust of all our pet parents.”

The mission of the annual Pet Innovation Awards Program is to honor innovation and recognize the excellence, hard work and success in a range of Pet Care industry categories, including Apparel, Grooming & Cleaning, Food & Treats, Health, Housing, Toys, Training, Retailers & Services and more. The 2021 Pet Innovation Awards attracted more than 1,250 nominations from around the world.

“Many manufacturers use fillers to bulk out their cat food. Corn, grain by-products, and other unnecessary ingredients can often be found in low quality cat food,” says Bryan Vaughn, Managing Director, Independent Innovation, “Identity Pet Nutrition doesn’t use fillers and yet they deliver the highest quality assortment of luxury small-batch clean-label cat foods available. Congratulations on winning the ‘Cat Food Wet Product of the Year’ award.”

Identity Pet Nutrition ultimately strives to be a leader in the pet food industry by developing a portfolio of responsible, sustainably-sourced, highly nutritious products offering comprehensive health & wellness benefits for companion pets & their owners. 

About Identity Pet Nutrition

Real Meat. Always Honest. Crafted Fresh. Never Frozen. It's our Identity.

Identity develops & markets the highest quality luxury assortment of alternative small-batch clean-label pet foods. It’s our goal to be the leader in what we recognize as an emerging niche within the pet industry, by developing a portfolio of responsible, sustainably-sourced, highly nutritious canned, freeze-dried & dehydrated foods & treats, using only the freshest ingredients & offering comprehensive health & wellness benefits for companion pets & their owners.

About Pet Innovation

The Pet Independent Innovation Awards program is part of The Independent Innovation Awards program which is devoted to recognizing and honoring only the most innovative companies, services and products. The Pet Independent Innovation Awards provide public recognition for achievements within the rapidly expanding Pet industry. Award winning companies and products include Apparel, Grooming & Cleaning, Food & Treats, Health, Retailers & Services and more.

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