identity in the News!
Founder Spotlight: Jeremy Petersen Featured in VoyageDenver
We’re excited to share that our founder, Jeremy Petersen, was recently featured in VoyageDenver, where he opened up about the journey behind Identity Pet Nutrition and our mission to create a new gold standard in pet food.
From growing up in a family of pet food pioneers to launching Identity as a fresh, independent alternative to mass-market brands, Jeremy shares how our story is rooted in trust, transparency, and doing right by pets and their people.
💬 "We believe pet food should be honest, nourishing, and made by people who care deeply about every ingredient—because your pets deserve nothing less."
Check out the full article here to learn more about the passion, purpose, and people behind Identity.
LINK: https://voyagedenver.com/