Gently Cooked Dog Food Nutrient Density

Our Gently Cooked Dog Foods are extremely nutrient dense. 

  • 1 - 7lb. box feeds a 5-10 lb. dog for 1 month (32 days) at approx. $3.75/day
  • 1 - 7lb. box feeds a medium 20-30 lb. dog for 2 weeks at approx. $7.50/day
  • 1 - 7lb. box feeds a 40-50 lb. dog for 1 week (8 days) at approx. $13.99/day

*amount of feeding may vary based on pets' individual lifestyle factors

Below you will find a visual chart illustrating our cost per feeding for a small, medium & large breed dog. 

Many customers find that our diets are actually very price competitive with high-end, yet highly processed kibble (dry) foods. 

1 - 14 oz. pouch has up to 4 daily servings for a 5-15 lbs. dog, 2 daily servings for a medium breed and 1 daily serving for a large breed dog.

We've had customers tell us they switched from the Farmer's Dog & saved up to 25-50% off their monthly food bill! This doesn't account for savings from lower vet bills, the need to buy less supplements and/or medicines. 

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Brand Comparison

A Pup Above (apupabove.com) claims 10 g of protein / 100 calories on their website. They further claim this is on average 50% more protein than segment competitors. 

  • imagine by identity has 12 g - 15 g of protein (20-50% more protein)
  • believe by identity has 10 g – 14 g of protein (40% more protein in beef)
  • A Pup Above claims Crude Protein of 13.8% on the label compared to 21.5% on imagine by identity 95% Beef Recipe

identity Pet's Gently Cooked Dog Foods lead the industry in meat inclusion & protein! We're one of the simplest ingredient diets, from entirely whole-foods ingredients available. 

Better yet, we don't have any synthetic vitamins & minerals and we have 0% plant-based protein "fillers" like potatoes, peas, or legumes common in most dog foods today. identity is 100% all about the meat!

An image of a small, medium & large breed dog with a bar chart showing cost per feeding

OUR BRAND COMMITMENT:

WE DO NOT USE ARTIFICIAL INGREDIENTS/FLAVORINGS/COLORS, BY-PRODUCTS OR MEALS, PLANT-BASED PROTEIN FILLERS, CORN, WHEAT, SOY, GRAINS*, GLUTEN, POTATOES, PEAS OR LEGUMES

*Only our believe bland diets have grains (rice) because they’re essential for creating a purpose-driven quality bland-diet.

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