Real Meat. Always Honest. Crafted Fresh. Never Frozen. It’s Our Identity. 

IDENTITY® – Uncompromising Quality Food for Pets

Dogs and Cats have been shortchanged by pet food suppliers – but no more!

Your identity as an eater has changed over the years, becoming more purposeful and increasingly selective. You take care to choose the right foods for your health and stamina. You may even use a nutritionist to guide your conscious eating.

WELL, WHAT ABOUT A NUTRITIONIST FOR YOUR PETS?

Identity pet food provides that level of seriousness for the well-being of your dogs and cats.

This altogether new pet food is grain free, 100% real-meat, poultry & fish with carrots, vitamins, minerals. and agar-agar in the diet too. It’s also non-GMO, packed with premium ingredients all the way. There has never been anything like it. Serving Identity Pet Food – it’s as if you headed to the butcher and local farm every day to feed your Fido!

Your health equals your well-being, doesn’t it? The same is true for your pets. Their health is inextricably related to the pure goodness they eat! And if they are happy and healthy, your well-being skyrockets.

BECAUSE UNCONDITIONAL LOVE SIMPLY DESERVES

UNCONDITIONAL FOOD​

i·den·ti·ty /noun/

Product with Purpose

  1. The fact of being who or what a person or (pet) is.
  2. A close similarity or affinity.
Synonyms: individuality, self, selfhood; personality, character, originality, distinctiveness, differentness, singularity, uniqueness

0%

100%

Grain, Gluten, Potato,
Legumes, Guar-Gum,
Cassia-Gum,
Xanthan-Gum

Responsibly Raised,
Hormone & Antibiotic Free,
GMO & BPA Free

THE IDENTITY LINE OF HIGH-PROTEIN CANNED DOG AND CAT FOODS INCLUDES:

grass-fed angus
beef recipe

free-range cobb
chicken recipe

free-range prairie
pork recipe

free-range homestead
turkey recipe

free-range canadian
duck recipe

free-range nz
lamb recipe

free-range quail &
turkey recipe

sustainable atlantic
salmon & herring recipe

ONE SIMPLE CONCEPT STANDS OUT FOR BOTH HUMANS AND PETS:

Fresh food made from only a few quality-sourced ingredients is paramount. Simple and fresh is good for you. Good for the planet. And good for your pet. That guiding concept is one you follow yourself for healthy, responsible eating. And it is the basis for Identity Pet Nutrition’s line of superior canned pet food.

WE QUIBBLE WITH KIBBLE. AND WE PICK AMAZING INGREDIENTS.

Identity develops & markets the highest quality luxury assortment of alternative small-batch clean-label pet foods. It’s our goal to be the leader in what we recognize as an emerging niche within the pet industry, by developing a portfolio of responsible, sustainably-sourced, highly nutritious canned, freeze-dried & dehydrated foods & treats, using only the freshest ingredients & offering comprehensive health & wellness benefits for companion pets & their owners.

Crafted by humans. Loved by dogs & cats.

SOME COMPELLING FLAVORS, RIGHT?

We’ve taken the care to produce the best canned cat food and dog food possible. Not kibble. We want something close to human food! And you’ll notice right away how your pet truly appreciates its freshness and taste. It smells good, it looks fresh. It has texture. And it’s moist. It’s luxurious in the way good, simple, high quality food should be.

Our limited ingredient dog food and cat food is made from 100%-real meat, poultry, and fish – no fillers, substitutes, or by-products. Not only is it real meat, it is humanely-raised, non-GMO, and totally free from hormones, antibiotics, and BPA.

Real, honest, simple food that wouldn’t be out of place on your own plate. No kidding; we’ve tried it. Tastes great! It’s never frozen. Crafted in small batches. In scratch kitchens. And as local as possible.

Let your identity and the identity of your pet shine with top quality food. Not just good pet food, but great food, period.