https://www.identitypet.com/blogs/news/sustainable-pet-food-our-commitment-to-the-health-of-your-pet 2020-10-30T10:00:35-06:00 weekly https://cdn.shopify.com/s/files/1/0115/1896/7904/articles/iStock-864256218.jpg?v=1604073635 Sustainable Pet Food: Our Commitment to the Health of Your Pet A small brown dog and a brown & black cat play outside https://www.identitypet.com/blogs/news/novel-proteins-and-your-pet 2020-10-30T10:03:02-06:00 weekly https://cdn.shopify.com/s/files/1/0115/1896/7904/articles/iStock-1250394360.jpg?v=1604073782 Novel Proteins and Your Pet A dog and a cat roll around in the grass playing together https://www.identitypet.com/blogs/news/food-energetics-for-your-pet 2025-02-03T18:58:14-07:00 weekly https://cdn.shopify.com/s/files/1/0115/1896/7904/articles/iStock-1210341751.jpg?v=1738634294 Food Energetics for Your Pet A dog with a cat sitting on his head https://www.identitypet.com/blogs/news/sensitive-stomach-dog-food 2020-10-30T09:58:20-06:00 weekly https://cdn.shopify.com/s/files/1/0115/1896/7904/articles/iStock-117147661.jpg?v=1604073500 Sensitive Stomach Dog Food A golden retriever plays with kittens in the grass https://www.identitypet.com/blogs/news/5-reasons-why-wet-food-is-better-for-your-pet 2020-10-30T09:57:44-06:00 weekly https://cdn.shopify.com/s/files/1/0115/1896/7904/articles/iStock-944218418.jpg?v=1604073464 5 Reasons Why Wet Food is Better for Your Pet A white & brown cat hugs a light brown dog https://www.identitypet.com/blogs/news/6-pet-care-essentials-every-senior-pet-owner-needs 2020-10-30T09:59:43-06:00 weekly https://cdn.shopify.com/s/files/1/0115/1896/7904/articles/iStock-905633812.jpg?v=1604073583 6 Pet-Care Essentials Every Senior Pet Owner Needs A dog & a cat sleep on a dog bed https://www.identitypet.com/blogs/news/understanding-dcm 2020-10-30T09:59:13-06:00 weekly https://cdn.shopify.com/s/files/1/0115/1896/7904/articles/iStock-1008149440.jpg?v=1604073553 Understanding DCM A beagle and a cat rest on a ledge https://www.identitypet.com/blogs/news/moving-with-a-pet-here-s-how-to-make-it-painless 2020-10-19T10:30:26-06:00 weekly https://cdn.shopify.com/s/files/1/0115/1896/7904/articles/image1.png?v=1603125026 Moving With A Pet? Here’s How To Make It Painless https://www.identitypet.com/blogs/news/why-do-your-foods-have-carrots 2020-11-22T12:36:05-07:00 weekly https://cdn.shopify.com/s/files/1/0115/1896/7904/articles/iStock-1212568428.jpg?v=1606072395 All About Carrots! Why Do Your Foods Have Carrots? A black & white dog with a bundle of fresh carrots with their green leafs hangs from his mouth https://www.identitypet.com/blogs/news/the-dos-donts-your-pet-asks-for-a-thanksgiving-meal-snack 2020-11-27T11:20:46-07:00 weekly https://cdn.shopify.com/s/files/1/0115/1896/7904/articles/iStock-1278015583.jpg?v=1606368842 The Do's & Don'ts When Your Pet Asks for a Thanksgiving Meal https://www.identitypet.com/blogs/news/our-ceo-on-the-petropolist-podcast 2021-07-21T09:34:43-06:00 weekly https://cdn.shopify.com/s/files/1/0115/1896/7904/articles/Screen_Shot_2021-07-21_at_9.05.22_AM.png?v=1626880104 Our CEO on the Petropolist Podcast https://www.identitypet.com/blogs/news/our-ceo-jeremy-petersen-appears-on-the-spawdcast-podcast 2021-07-21T11:31:18-06:00 weekly https://cdn.shopify.com/s/files/1/0115/1896/7904/articles/95170523_510770879619516_5597870626246230016_n.jpg?v=1626880293 Our CEO Jeremy Petersen Appears on the Spawdcast Podcast https://www.identitypet.com/blogs/news/how-to-drastically-change-your-pets-health-in-30-days 2021-07-21T09:16:54-06:00 weekly https://cdn.shopify.com/s/files/1/0115/1896/7904/articles/Screen_Shot_2021-07-21_at_9.14.52_AM.png?v=1626880506 How To Drastically Change Your Pets Health in 30 Days https://www.identitypet.com/blogs/news/overviewvideo 2021-07-21T20:17:59-06:00 weekly https://cdn.shopify.com/s/files/1/0115/1896/7904/articles/iStock-1140835287.jpg?v=1626920257 Identity Pet Nutrition Health & Wellness Video https://www.identitypet.com/blogs/news/identity-pet-nutrition-named-cat-food-wet-product-of-the-year-in-the-2021-pet-independent-innovation-awards-program 2021-09-25T13:07:56-06:00 weekly https://cdn.shopify.com/s/files/1/0115/1896/7904/articles/Identity_Pet_Nutrition-Pet_Innovation_Awards2021_LinkedIn.jpg?v=1632596876 Identity Pet Nutrition Named “Cat Food Wet Product of the Year” In The 2021 Pet Independent Innovation Awards Program https://www.identitypet.com/blogs/news/testimonials 2023-02-14T08:52:17-07:00 weekly https://cdn.shopify.com/s/files/1/0115/1896/7904/articles/iStock-1129991371.jpg?v=1673134495 Testimonials https://www.identitypet.com/blogs/news/what-to-look-for-in-high-quality-dog-food 2023-01-20T22:14:18-07:00 weekly https://cdn.shopify.com/s/files/1/0115/1896/7904/articles/7397D5C7-E0B5-4806-B439-97FF26396626.jpg?v=1674278013 What to Look for in High-Quality Dog Food https://www.identitypet.com/blogs/news/gently-cooked-dog-food-nutrient-density 2023-10-11T15:22:05-06:00 weekly https://cdn.shopify.com/s/files/1/0115/1896/7904/articles/Screen_Shot_2023-10-11_at_3.07.53_PM.png?v=1697059322 Gently Cooked Dog Food Nutrient Density https://www.identitypet.com/blogs/news/identity-pet-nutrition-named-rocky-mountain-s-37th-fastest-growing-company-by-inc-magazine 2024-04-17T10:00:04-06:00 weekly https://www.identitypet.com/blogs/news/red-white-woof-tips-to-protect-your-pets-from-4th-of-july-fireworks 2024-07-01T11:24:25-06:00 weekly https://cdn.shopify.com/s/files/1/0115/1896/7904/articles/iStock-978651754.jpg?v=1719854498 Red, White & Woof: Tips to Protect Your Pets from 4th of July Fireworks! https://www.identitypet.com/blogs/news/why-fresh-is-better 2024-09-27T23:41:01-06:00 weekly https://cdn.shopify.com/s/files/1/0115/1896/7904/articles/iStock-992637094.jpg?v=1727500096 Why FRESH is better than RAW! https://www.identitypet.com/blogs/news/why-do-your-fresh-frozen-gently-cooked-cat-foods-have-fruits-vegetables-i-thought-cats-were-obligate-carnivores 2024-09-30T23:49:36-06:00 weekly https://cdn.shopify.com/s/files/1/0115/1896/7904/articles/IMG_1553.jpg?v=1727761776 Why do your fresh frozen gently cooked cat foods have fruits & vegetables? I thought cats were obligate carnivores! https://www.identitypet.com/blogs/news/the-pet-food-industries-dirty-little-secret-mdm-mechanically-deboned-meat-msm-mechanically-separated-meat 2025-07-21T19:39:49-06:00 weekly https://cdn.shopify.com/s/files/1/0115/1896/7904/articles/identity_1080x1080_Square_Ad_V11_da9474c4-2e65-42b6-bf9a-5d303eeba034.jpg?v=1753148389 The Pet Food Industries Dirty Little Secret - MDM (mechanically deboned meat) & MSM (mechanically separated meat)! https://www.identitypet.com/blogs/news/why-does-identity-make-fresh-frozen-gently-cooked-pet-foods-not-raw 2025-01-04T12:45:48-07:00 weekly https://cdn.shopify.com/s/files/1/0115/1896/7904/articles/identity_Pathogens_squ_1200x1200_v1.jpg?v=1736016176 Why does identity make fresh frozen gently cooked & canned pet foods; not raw? Comparison of raw and fresh pet diets: raw diet with increased pathogen risk vs. fresh diet with human-grade ingredients and peace of mind, featuring Identity Pet Nutrition's logo and tagline https://www.identitypet.com/blogs/news/safety-first-how-identity-pet-nutrition-protects-your-pets-with-superior-quality-standards 2025-01-04T12:42:24-07:00 weekly https://cdn.shopify.com/s/files/1/0115/1896/7904/articles/identity_BirdFlu_Cat_squ_1200x1200_v1_REV.jpg?v=1736016121 Safety First: How identity Pet Nutrition Protects Your Pets with Superior Quality Standards An orange and white cat sitting beside a bowl of gently cooked pet food with the text, 'Our products are cooked at 175°F or higher to limit pathogen risk and Avian 'Bird' Flu https://www.identitypet.com/blogs/news/which-pet-food-is-right-for-you-breaking-down-the-differences-between-canned-pet-food-fresh-frozen-gently-cooked 2025-01-21T17:54:11-07:00 weekly https://cdn.shopify.com/s/files/1/0115/1896/7904/articles/identity_1080x1080_Square_Ad_V11_cdcc184d-0c5b-457d-822d-1481e5d2f8b0.jpg?v=1737507251 Which Pet Food is Right for You? Breaking Down the Differences between Canned Pet Food & Fresh Frozen Gently Cooked! https://www.identitypet.com/blogs/news/help-us-fight-unfair-tariffs-that-could-endanger-millions-of-businesses-your-pet-s-food 2025-01-30T18:13:19-07:00 weekly https://cdn.shopify.com/s/files/1/0115/1896/7904/articles/Screenshot_2025-01-30_at_6.04.36_PM.png?v=1738285999 Help Us Fight Unfair Tariffs That Could Endanger Millions of Businesses & Your Pet’s Food https://www.identitypet.com/blogs/news/colorado-small-business-owner-says-tariffs-being-imposed-by-trump-administration-could-force-closure 2026-02-24T16:30:49-07:00 weekly https://cdn.shopify.com/s/files/1/0115/1896/7904/articles/Screenshot_2025-02-01_at_4.24.32_AM_7aee23b2-cddc-4273-a321-b891bb97da24.png?v=1771975849 Colorado small business owner says tariffs being imposed by Trump administration could force closure https://www.identitypet.com/blogs/news/why-do-you-make-your-products-in-canada-as-a-usa-company 2025-03-14T17:59:03-06:00 weekly https://cdn.shopify.com/s/files/1/0115/1896/7904/articles/identity_Canada_Slogan_1600x_30ad7b5f-f481-484e-b2bf-3336b36229ae.png?v=1741996743 Why do you make your products in Canada as a USA Company? https://www.identitypet.com/blogs/news/why-do-we-make-canned-pet-foods 2025-06-21T13:34:28-06:00 weekly https://cdn.shopify.com/s/files/1/0115/1896/7904/articles/custom_resized_1c7a6418-2cce-4eb1-a7ab-1c673cca8e7e.jpg?v=1750534468 Why do we make canned pet foods? https://www.identitypet.com/blogs/news/single-protein-vs-mixed-meat-recipes-what-pet-owners-need-to-know 2025-06-21T13:32:33-06:00 weekly https://cdn.shopify.com/s/files/1/0115/1896/7904/articles/Pink_and_Yellow_Quote_Instagram_Post.png?v=1750534353 Single-Protein vs. Mixed Meat Recipes: What Pet Owners Need to Know https://www.identitypet.com/blogs/news/science-confirms-it-human-grade-dog-food-is-more-digestible-here-s-why-that-matters 2025-07-21T19:38:56-06:00 weekly https://cdn.shopify.com/s/files/1/0115/1896/7904/articles/identity_KibbleVsFresh_squ_1200x1200_00721fff-28f4-4713-b124-c63d78e9405d.jpg?v=1753148336 Science Confirms It: Human-Grade Dog Food Is More Digestible — Here’s Why That Matters https://www.identitypet.com/blogs/news/identity-in-the-news 2025-07-21T19:37:37-06:00 weekly https://cdn.shopify.com/s/files/1/0115/1896/7904/articles/identity_Cover_Option_2_d84bce85-cede-4c87-a404-35c128fcd339.jpg?v=1753148257 identity in the News! https://www.identitypet.com/blogs/news/blog-pet-allergy-tests-misleading 2025-07-24T14:02:19-06:00 weekly https://cdn.shopify.com/s/files/1/0115/1896/7904/articles/iStock-951171922.jpg?v=1753387339 Why Pet Allergy Tests Can Be Misleading—And What to Do Instead https://www.identitypet.com/blogs/news/crazy-right-there-are-now-more-private-equity-funds-than-mcdonald-s-in-america-19-000-vs-14-000 2025-10-15T16:54:40-06:00 weekly https://cdn.shopify.com/s/files/1/0115/1896/7904/articles/1760209156341.jpg?v=1760568880 “Crazy, right?” There are now more private equity funds than McDonald’s in America — 19,000 vs. 14,000 https://www.identitypet.com/blogs/news/%F0%9F%91%BB-the-most-haunted-ingredients-in-pet-food-and-why-we-never-use-them 2025-10-27T19:59:40-06:00 weekly https://cdn.shopify.com/s/files/1/0115/1896/7904/articles/identity_Halloween_15Off_125_V3_Horiz_1600x900_e44dd0f1-91d0-4c9d-95f4-64a656c2675d.jpg?v=1761616780 👻 The Most Haunted Ingredients in Pet Food - and Why We Never Use Them https://www.identitypet.com/blogs/news/food-intolerances-in-dogs-and-cats-why-elimination-diets-work-and-why-ingredient-quality-matters 2025-12-29T13:39:09-07:00 weekly https://cdn.shopify.com/s/files/1/0115/1896/7904/articles/iStock-1132290391.jpg?v=1767040749 Food Intolerances in Dogs and Cats: Why Elimination Diets Work and Why Ingredient Quality Matters https://www.identitypet.com/blogs/news/why-identity-pet-nutrition-is-well-suited-for-elimination-feeding-trials 2025-12-29T13:39:34-07:00 weekly https://cdn.shopify.com/s/files/1/0115/1896/7904/articles/traced-Screenshot2024-03-19at6.55.06AM.png?v=1767040774 Why Identity Pet Nutrition Is Well Suited for Elimination Feeding Trials https://www.identitypet.com/blogs/news/identity-imagine-95-vs-the-farmers-dog-which-gently-cooked-dog-food-is-actually-better 2026-04-10T15:02:06-06:00 weekly https://cdn.shopify.com/s/files/1/0115/1896/7904/articles/Screenshot_2026-04-10_at_2.55.38_PM.png?v=1775854926 identity Imagine 95% vs. The Farmer's Dog: Which Gently Cooked Dog Food Is Actually Better? https://www.identitypet.com/blogs/news/why-we-founded-identity-pet-nutrition-a-letter-from-our-ceo 2026-07-16T10:23:40-06:00 weekly https://cdn.shopify.com/s/files/1/0115/1896/7904/articles/IMG_7778_7f422e32-3257-41b1-9caa-04024e3db622.jpg?v=1784219020 Why We Founded Identity Pet Nutrition: A Letter from Our CEO Two young boys dressed in business attire https://www.identitypet.com/blogs/news/why-we-dont-sell-individual-pet-food-cans-online 2026-07-22T19:14:37-06:00 weekly https://cdn.shopify.com/s/files/1/0115/1896/7904/articles/iStock-467923438_dda84f77-ac2c-4041-b484-3640c97c785b.jpg?v=1784769277 Why We Don’t Sell Individual Cans of Pet Food Online Happy black, tan, and white dog tilting its head with its tongue out in a grassy backyard. https://www.identitypet.com/blogs/news/identity-pet-nutrition-debuts-at-no-3237-on-the-2026-inc-5000 2026-08-11T04:51:32-06:00 weekly https://cdn.shopify.com/s/files/1/0115/1896/7904/articles/Art_Copy0024-8Bit_RGB_Email1_5fcf9df8-a919-46e1-808f-8c2a76de3903.jpg?v=1786445492 Identity Pet Nutrition Debuts at No.3,237 on the 2026 Inc. 5000 Identity Pet Nutrition Pet Food 3.0® artwork featuring farm animals and fish in a colorful mountain landscape, representing ingredient transparency, nutritional innovation and personality. https://www.identitypet.com/blogs/news/pet-food-ingredient-sourcing-why-the-source-matters 2026-08-18T12:15:10-06:00 weekly https://cdn.shopify.com/s/files/1/0115/1896/7904/articles/iStock-2214008849.jpg?v=1787076910 The Ingredient List Is Only the Beginning: Why Pet Food Ingredient Sourcing Matters https://www.identitypet.com/blogs/news/is-agar-agar-safe-for-dogs-cats 2026-08-21T11:29:38-06:00 weekly https://cdn.shopify.com/s/files/1/0115/1896/7904/articles/iStock-2248291021_a97f5033-d3c4-4b3e-a703-1cc50e86cd8a.jpg?v=1787333378 Is Agar-Agar Safe for Dogs and Cats? Why Identity Uses It in Our Pet Food Natural agar-agar shown as translucent gel cubes, dried flakes and powder. https://www.identitypet.com/blogs/news/pet-food-minimums-vs-maximums-aafco-nutrient-levels 2026-08-21T20:41:01-06:00 weekly https://cdn.shopify.com/s/files/1/0115/1896/7904/articles/iStock-2268229853.jpg?v=1787366461 Pet Food Minimums vs. Maximums: How to Read AAFCO Nutrient Levels Veterinary nutrition professional reviewing a pet food nutrition chart with a pet owner during a consultation. https://www.identitypet.com/blogs/news/a-note-about-auto-ship-save-subscription-transparency-and-customer-communication 2026-09-04T12:03:46-06:00 weekly https://cdn.shopify.com/s/files/1/0115/1896/7904/articles/Art_Copy0024-8Bit_RGB_Email1.jpg?v=1788545026 A Note About Auto-Ship & Save, Subscription Transparency, and Customer Communication Identity Pet Nutrition “Pet Food 3.0” artwork featuring colorful illustrations of farm animals and fish beneath the tagline, “Every ingredient has a story. Every meal is a masterpiece.”