Return & Shipping Policy

Love it or it’s free!

We come to work each and every day with a simple mission to develop, market & produce only the healthiest, most nutritious foods & treats for companion pets using only the finest, freshest ingredients from responsible & sustainable sources – and we’ll always stand behind our products. If for any reason you or your pet are not 100% satisfied with your purchase we will happily refund the purchase within 14 days from the date of purchase.

To request a refund, please email us at or give us a call at 833.720.7387. Our customer care representatives will gladly refund the purchase price of the product.

If you purchased a product from one of our authorized retailers, please contact the retailer where you purchased the product from to arrange a return and receive a refund. Identity will credit the retailer’s account once they process the return.


Shipping is ALWAYS 100% FREE when you shop at We ship anywhere in the contiguous US and you can expect your order to usually arrive within 2-5 days via FedEx. If you need it sooner, give us a call & we can usually arrange faster shipping for a nominal charge.
We are unable to ship international orders, orders to Alaska, Hawaii & Puerto Rico, orders to PO Boxes & APO/FPO addresses at this time.
Risk of Loss: All products purchased at are made pursuant to a shipment contract. This means that the risk of loss and title for such products pass to you upon our delivery to the carrier.