A. Our products are cooked in the can. Canning is a natural preservation process.

A. Our as fed calcium ranges between .31%-.33% depending on the recipe & as fed phosphorous ranges between .22%-.24% depending on the recipe. More detailed information can be found on individual product pages.

A. The liver in Identity canned dog and cat food is protein specific. For example, Turkey has Turkey liver so on and so forth.

A. At Identity, we are proud to offer the finest quality wet foods in BPA-free cans. Both our 5.5 oz & 13 oz cans are BPA-free.

A. We promote rotation at Identity. However, you do not have to rotate diets if you choose. What will happen if I do not want to rotate my dog’s diet? Probably nothing. Many pets have eaten the same diets for 10 years or more without developing sensitivity to the protein.

A. We provide a listing of all macro & micro nutrients on each product page. We can also provide this information upon request to customercare@identitypet.com.

A. We periodically email coupons if you subscribe to our eNewsletter. Coupons are also commonly available from our authorized retailers.